Start with what support you do have and see how far you can take it. Figure out a way to build relationships with people above you in the org chart, or for an ally of yours to do that, and then leverage those relationships. It's a lot like marketing. You can have the best product in the world, but you still need to convince people it's worth buying.

You'd prob be surprised with you could accomplish just within your team of red shirts. That's what the folks in TUP were.